Streamlining Web3 and RWA Tokenisation: A Case Study of Bluebird on Redbelly Network

We have listened to the podcast, distilled the key information, and prepared this report for you.

This report examines the technological solutions provided by Bluebird, a platform designed to simplify Web3 project launches and real-world asset (RWA) tokenisation. It details Bluebird's comprehensive suite of tools for founders and investors, emphasising automation, cost efficiency, and user-friendliness. Furthermore, the paper analyses the strategic decision to build on the Redbelly Network, highlighting its advantages in transaction speed, built-in compliance, and Know Your Customer (KYC) capabilities. Key challenges in bridging traditional finance (Web2) with decentralised technologies (Web3) are discussed, including the need for seamless user experiences, fiat settlement mechanisms, and standardised metrics for RWA valuation.

Keywords: Web3, Tokenisation, Real-World Assets (RWA), Blockchain, Redbelly Network, Bluebird, Compliance, KYC, Smart Contracts.

Source: Redbelly Insights - Episode 3

1. Introduction

The nascent Web3 ecosystem, characterised by decentralised applications and blockchain technology, presents both immense opportunities and significant complexities. A critical area of growth is the tokenisation of real-world assets (RWAs), which involves representing tangible or intangible assets on a blockchain. However, the technical barriers, regulatory hurdles, and operational inefficiencies often impede broader adoption, particularly for non-technical teams and traditional institutions. This paper explores Bluebird, a platform developed to address these challenges by providing an integrated suite of tools for Web3 project deployment and RWA tokenisation, built upon the Redbelly Network.

2. Bluebird Platform: Addressing Web3 Development Challenges

Bluebird offers a comprehensive platform catering to both project founders and investors, aiming to streamline the entire lifecycle of a Web3 project, from token creation to investor management.

2.1. Web3 Founders' Tools

For project founders, Bluebird provides a robust set of tools designed to automate and simplify traditionally complex processes:

• Tokenomics Management: Founders can import existing tokenomics or build new structures from the ground up using guided wizards. This module serves as the foundational data source, ensuring consistency across all subsequent operations.

• Cap Table Management: The platform facilitates the creation and management of cap tables, allowing founders to define "buckets" (e.g., seed rounds, private rounds, partnerships) with specific total supplies, vesting schedules, and pricing. The system automatically integrates tokenomics data into the cap table.

• Automated Onboarding and KYC: Bluebird automates Know Your Customer (KYC) processes and investor onboarding through features like "magic links." These links allow prospective investors to request allocations seamlessly, which founders can then approve or adjust. This significantly reduces manual back-and-forth and potential human error.

• Smart Contract Deployment Engine: A key innovation is the no-code deployment engine for smart contracts. Pre-audited and regularly updated smart contracts for token vesting and airdrops can be deployed with a few clicks. The system performs pre-deployment checks (e.g., KYC completion, wallet allocation, signed agreements, funding) to ensure readiness.

2.2. Investor Portal and Universal Claims Portal

Bluebird also provides dedicated portals for investors:

• Investor Portal: Investors can register, complete profiles, request allocations, and track their investments across multiple projects in a centralised dashboard. Each allocation request can include a "strategic add" to articulate the value an investor brings to a project.

• Universal Claims Portal: This portal simplifies the process for investors to claim their vested tokens or airdrops.

2.3. Operational Efficiencies and Cost Savings

Bluebird's automation and integrated data flows result in significant operational benefits:

• Reduced Double Handling: Data entered once flows across all modules, minimising manual input and increasing data accuracy. This eliminates multiple potential failure points inherent in traditional spreadsheet-based management.

• Time Savings: Estimates suggest savings of 30 to 60 days per launch, primarily due to reduced data handling, audit times, and investor management.

• Cost Reduction: The platform is estimated to save a minimum of $50,000 USD per launch by automating tasks typically requiring legal, development, and administrative resources.

• Education and Guidance: Help tools within the guided wizards educate founders on critical decisions (e.g., token ticker length for social media compatibility), ensuring informed choices that are often irreversible on-chain.

• Data Integrity: All data calculations are reconciled on the backend framework, ensuring exact calculations and preventing common rounding errors that can lead to system breakage in token allocation.

• Trusted Smart Contracts: The use of pre-ordered, regularly audited smart contracts provides a layer of trust and security, with provisions for upgradability through pre-approved patches.

3. Real-World Asset (RWA) Tokenisation

A core component of Bluebird's business is RWA tokenisation. The platform is designed to be asset-agnostic, capable of tokenising virtually any asset class. Bluebird is actively working within industries such as:

• Oil and Gas: Tokenisation of physical assets like coal mines and capped oil wells.

• ESG (Environmental, Social, and Governance): Tokenisation of carbon credits through partnerships (e.g., Carbonhood).

Examples provided include the tokenisation of approximately $20 billion worth of carbon credits and around $35 billion worth of coal mines and capped oil wells. This demonstrates the platform's capacity to handle substantial asset volumes, surpassing typical market projections for specific RWA sectors. The goal is to display these tokenised assets on public dashboards like rwa.io to enhance transparency and accessibility.

4. The Role of Redbelly Network

Bluebird's choice to build on the Redbelly Network was a unanimous decision, driven by several key features crucial for institutional and RWA adoption:

• Transaction Speed: Redbelly's high transaction speed is paramount for cross-border transactions, fostering a higher trust layer by ensuring rapid settlement and confirmation.

• Built-in Compliance and KYC: Redbelly operates as a permissioned network with integrated KYC at the wallet level. This means that users must complete KYC to trade or participate on the network. This inherent compliance significantly lightens the regulatory burden for projects and speeds up processes.

• Enhanced Trust and Security: The network's permissioned nature and built-in KYC address critical concerns for traditional finance regarding counterparty identity and legitimacy. This capability allows for the creation of unique assets and governance structures (e.g., DAOs) where voting is genuinely fair and not susceptible to bot farms, as participants are verified individuals.

• Asset Verifiability: The ability to tokenise assets on Redbelly ensures their verifiability on-chain. This has a profound impact on asset utility and value. For instance, assets previously deemed uninsurable due to a lack of verifiable proof of existence or ownership can become insurable once tokenised, thereby increasing their market value and opening them to global markets.

5. Bridging Web2 and Web3: Challenges and Solutions

A significant challenge in the broader adoption of blockchain technology lies in reconciling the expectations of Web2 users (seamless, hidden complexity) with the core tenets of Web3 (transparency, decentralisation).

5.1. User Experience and Institutional Adoption

• Hiding Blockchain Complexity: Web2 users and traditional institutions desire a user experience that largely abstracts away the underlying blockchain elements. Bluebird addresses this by designing its RWA tokenisation suite and OTC marketplace to look and feel like traditional Web2 applications, minimising direct interaction with blockchain mechanics (aside from essential wallet signatures).

• Trust Through Transparency: Conversely, Web3 proponents value the trust derived from on-chain transparency, where every transaction is verifiable on a public ledger. Bluebird aims to combine these two elements: providing a familiar Web2 interface while leveraging the immutable, transparent ledger of the Redbelly Network.

5.2. Fiat Settlement and Valuation Metrics

• Fiat-to-Crypto Bridge: A major hurdle for large institutions engaging with tokenised assets is their preference for fiat settlement rather than stablecoins, especially for multi-million pound transactions. This creates challenges for on-chain tracking of Total Value Locked (TVL) on platforms like DefiLlama, as fiat payments are not directly visible on the blockchain. Bluebird is working on solutions, such as intermediary stablecoin mechanisms, to represent these fiat transactions on-chain.

• Standardising RWA Metrics: The podcast highlights the inadequacy of traditional DeFi metrics like "Total Value Locked" (TVL) for RWAs. RWA tokenisation is distinct from DeFi, as it involves bringing centralised, legally represented assets on-chain for purposes like cross-border transactions, not necessarily yield farming. There is a recognised need to standardise new metrics, such as "Total Value Minted" or "Total Value Transacted," to accurately reflect the scope and size of tokenised real-world assets. Bluebird is actively collaborating with data dashboards like rwa.io to establish these new, more appropriate valuation standards.

6. Conclusion

Bluebird, operating on the Redbelly Network, represents a significant step towards demystifying Web3 and accelerating the adoption of real-world asset tokenisation. By offering comprehensive, automated, and user-friendly tools for founders and investors, Bluebird addresses critical pain points in the Web3 project lifecycle. The strategic choice of Redbelly Network, with its inherent speed, compliance, and KYC capabilities, provides a robust and trustworthy foundation for handling high-value RWA transactions. While challenges remain in fully integrating traditional finance practices with blockchain's transparent nature, Bluebird's approach of combining seamless Web2-like experiences with on-chain verifiability positions it as a key player in bridging these two worlds and unlocking the full potential of tokenised assets.