The Digital Economy Council of Australia (DECA) has recently emerged in 2024, marking its fourth iteration under a new banner. While the name is fresh, a closer look reveals a familiar cast and a well-trodden path. This latest reincarnation follows a series of prior identities:
Digital Economy Council of Australia Ltd (Since 2024)
Blockchain Australia Ltd (Since 2019)
Australian Digital Commerce Association Ltd (Since 2017)
Australian Digital Currency Commerce Association Ltd (Since 2014)
This lineage suggests a consistent group navigating the evolving landscape of digital innovation.
DECA's strategic priorities focus on fostering a thriving digital economy through advocacy, collaboration, and education. Their mission includes shaping policy, promoting best practices, and building a skilled workforce. One can only hope this latest opportunity allows them to finally achieve their long-standing objectives.
DECA invites financial contributions towards its goals, offering membership options ranging from $825 to a substantial $9,240. However, the recurring pattern of rebranding may raise questions about the effectiveness of previous iterations.
Whether this fourth reincarnation will genuinely broaden its reach and impact beyond its established network is a question many will be watching closely. We wish them well in this new endeavor, hoping this time the outcome will be different.